SMS is characterized by its massive user base and minimal effort required from users to access the message. Due to SMS’s reach and ease of customization, the possibilities of SMS go far beyond generic batch messages and simple notifications. SMS integration is a powerful customer engagement tool that allows businesses to send concise, timely messages to their customers. Email and SMS combine together to create a seamless customer communication experience that’s reliable, scalable, and downright powerful.

Short Message Service (SMS) is the technical term for what we call a text message. To send and receive SMS messages, the SMS API bridges the gap between the Internet and the carrier network. Messages sent via SMS have an open rate of over 90%, which is a better engagement rate than emails and is one of the most effective customer engagement tools in the market. Because SMS integration offers such a wide reach and can be easily customizable, its potential goes far beyond simple bulk messages and notifications.


The following are some of the value-added benefits of SMS integration:


SMS Integration Connects People with Businesses


For customer support, businesses and people want automation as well as the ability to interact with a live person when they need assistance. While retaining the feel of a natural conversation, SMS is an easy way to automate your customer support and other customer-facing resources. In the global marketplace, 9 out of 10 consumers want to text with businesses but only 48% of businesses are equipped with SMS.


Remind Your Customers to Stay Connected


SMS reminders are a great example of how SMS can enhance your communication plan with your customers. You may not need to send another email to your customers the day before their appointment, trip, or reservation if they’ve already received a booking confirmation. Unfortunately, customers who do not receive a reminder may not show up, resulting in a loss of revenue. You can send them a concise SMS to remind them to check their schedule and follow-through which is a great way to stay connected.


Alerting Your Customers Builds Trust


Customers and account holders can sign up to receive SMS notifications if security actions have been taken on their account, if a public safety announcement has been made, or if relevant updates have been made about their neighborhood. If you’ve changed your email address or password, you’ve probably received similar SMS messages. Customer alerts like these are not only wanted, they’re expected. SMS APIs even allow you to program repeat updates such as weekly account balances if your customers want them.


Stay Connected with Confirmations


A confirmation message is an essential communication that customers want to receive after placing an order online or updating their account information. This lets customers know that you have received their order or that you have accepted any changes they have made. What happens if a customer stops using their email address? Maybe the confirmation did not reach your inbox correctly? The SMS gateway allows your customers to receive confirmation via text message, and it’s a great way to keep in touch.


Keeping People Notified The Smart Way


A notification is an excellent addition to an email, just like a reminder. It is important to keep your customers informed if a shipment is being sent or if an order can be picked up or is delayed. An SMS can be a perfect way to communicate a real-time update to your customers in these situations. If you’re looking to communicate with customers immediately, an SMS notification is a useful tool because the majority of people always have a cell phone on them.


Smart Way to Sell with SMS Marketing


SMS marketing, also called “text marketing,” is a favorite option for many businesses because of highly receptive audiences, unmatched open rates, and timeliness. 90% of all texts are read in under three seconds. It can create the feeling that you’ve got a timely deal to close, encouraging you to act immediately. Additionally, you can use it to turn your typical one-way outbound marketing into a two-way conversation which certainly is helpful.


Automate Sales with Promotions and Discounts


Using Geofencing, marketing teams can send timely and relevant promotions and discounts to customers as soon as they are within close proximity of a store. Sending SMS communication can be one-way or two-way, with a sales representative responding if a customer responds to the message. It is not only the messaging that converts but also the customer experience that makes brands memorable.


SMS adds value to users


The problem with generic batch SMS is that a lot of users receive messages they don’t need. Deliver relevant SMS messages to users based on their current needs and behavior. As long as you only send these items, you won’t be abusing your users’ time. CRM SMS integration is also a great way to connect. Messages from SMS are the easiest and safest channels for providing two-way authentication, which provides greater account security than passwords alone. In contrast, companies like MTN, Vodacom, Cell C, and 8ta are now using SMS for password-free logins. With or without the ability to negatively impact the user experience, SMS provides outstanding account security. SMS should be used at the right time and for the right message. Whenever you send an SMS confirmation receipt to a customer for making an appointment with your company, making a booking, placing an order, or being on automatic payment for renewing a subscription, your customers are really glad that your brand or business values such a personalized interest in them.


Flo by Saada offers an exclusive Programmable SMS integration. Our system generates an easy to export web-hook that can be ported to the service provider of your choice for either USSD, WhatsApp, or programmable SMS. More than 1 billion businesses around the world use technology solutions to engage and reach customers. Do not be left out in the fierce competition. SMS integration is only one of the many programmable solutions we offer. Get in touch today and watch your customer base expand.