Searching for ways to boost sales and leads on Google? We have the solution. We will demonstrate the use of amazingly effective lead generating tactics to improve your chances of attracting and engaging talented candidates in this blog. You’ll also receive 12 strong lead generation samples to help you get started. 

For a firm to prosper, it must generate leads. Boosting brand awareness of your products or services, as well as supporting interested leads through the sales funnel and into your marketing funnel, are all part of increased lead generation. When done successfully, lead generation tactics develop ties with qualified clients that are eager to invest in your business for a long period. Here are the 12 tried-and-true methods for increasing revenue and leads.

12 strong lead generation strategies to help you boost sales:

Strategy 1: Connect with visitors through Chatbot conversations

Get some help for your business. Connect with visitors. Chatbot Conversations are here to give a first impression of what your business is. Boost sales and leads with Chatbot Conversations. This strategy of B2B lead generation is a way to start building trust with a visitor. The Bot Lab is just another example where a meeting can be set up with the visitor once the information has been shared. 

Strategy 2: Lock and Release the content 

This method known as Gated content is a strategy to boost sales and leads where online material is only available to readers, visitors once they fill out a form. Readers, visitors will need to follow a way to complete a lead capture form to read the content and their curiosity is satisfied. All types of content like Blogs, White papers; E-books, Guides, Reports, Courses, etc can be gated. HubSpot is following this gated content strategy. It is a content marketing software suite. 

Strategy 3: Promote-packed newsletter

A lead magnet is in the content. By including fresh blog articles, information about your products or services, special offers, forthcoming events, and recommended reading from other thought leaders, promotions for your products and services via an email newsletter can drive prospects farther down the sales funnel. Visitors are quick to sign up for newsletters based on their perception of uniqueness and worth. Use these newsletters to boost sales and leads. 

Strategy 4: Content marketing webinars 

Host a seminar, conference, symposium, workshop, or other in-person or online events. Meet up with your target market to attract and service them while collecting their contact information through event registration. Use live events to communicate with consumers in real-time, answering questions, responding to concerns, learning more about your market, and actively guiding prospects through the sales funnel. Content marketing seminars, both live and pre-recorded, can create leads from their ideal prospects and is yet another strategy to boost sales and leads. 

Strategy 5: Offer a Coupon or Discount 

Offering a coupon or discount to first-time subscribers can be a lead magnet to attract visitors and thereby develop an interest in your business within the short term. 

Strategy 6: Free Trial 

A free trial can boost sales and leads. It can attract more leads, qualified prospects especially those who are not interested in spending money on your product. This is an initial trap or bait to sign up the prospective leads. In the long term, after the users have signed up you can offer paid features or promote the benefits of upgraded accounts. 

Strategy 7: Lead generation pop-up

Lead generation pop-up is a primary homepage call to action. It can boost sales and lead for your business. You can also promote a call to action at the end of blog posts and pages. 

Strategy 8: Optimize Your Social Profiles 

Social followers are the perfect and valuable lead magnet. Optimize Your Social Profiles by adding call-to-action buttons to your social profiles. This way you can boost sales and leads for your business slowly but steadily. 

Strategy 9: Social ads

Social ads on Facebook (Facebook leads) and Instagram are powerful targeting options. Social ads using demographic segmentation or user behaviour and psychographic segmentation can boost sales and leads.  

Strategy 10: Top-of-Funnel Keywords

Make sure your content, especially blogs, is optimized with target keywords (Pay-per-click marketing). Follow the best SEO practices. 

Strategy 11: Retargeting

Retargeting through ads can engage with your brand’s website or social pages. 

Strategy 12: Referral Rewards System 

Referral Rewards System can boost sales and leads. It is an incentive given to visitors who actively promote or recommend your business to a brand. All the above lead generation strategies can boost sales and leads.

If you want or are looking for quick, reliable lead generation strategies, then contact the best lead generation companies in Kenya, Zimbabwe, Nigeria, Ghana, Tanzania, and South Sudan, Flo by Saada.